when you don't have proper pockets, and most female clothes has tiny ones only, handkerchiefs and your mobile is still at hand,

on excursions, and travels - you can take this bag onto a plane as part of your clothing,

on walks, or when walking the dog. On the playground, or when going to or coming from kindergarten,

when shopping - would you think that 1 kg bread fits in it? Nevertheless you’ll find your purse in no time :)

it’s the best place to put your mobile, ‘cause its an easy reach when you quickly need it for a photo, and still it is in a safe place,

this way, you’ll never have to leave your bag unattended, and you can forget the annoyance when your backpack hits you at the back of your head when you lean down to tie your little one’s shoelace.